Innovative doesn't really fit the name of the car, there's nothing innovative about the car. Old 2JZ engine used since the early 90s being put into a car made in the early 2000s. Intelligent Sport fits the car name better because in my opinion, the car is intelligent (like having VVT-i, auto lights, auto fan, etc.) and people associate the car more for its sport feats rather than for it being a sedan.There is plenty more sources showing intelligent sport than anything else. I do like the name better than Innovative...