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"Mr. Okuda pushed product planners and engineers to match every popular Honda model with a corresponding Toyota clone. The company launched a shower of stylish and offbeat small cars with names like Fun Cargo, Vitz and Altezza."

Hmm. - the Altezza/IS seems more of a BMW (than Honda) clone to me...
 

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But BMW isn't that popular in Japan I believe. I think the Altezza may have been the answer to Honda's Accord Type R or something similar. If I remember correctly from looking at the Options and other Japanese car magazine, I believe most of the Honda are sporty car or sedan. BTW, in case people don't know, Europe and Japanese Accord is different than what we get here. They have much better cars.
 
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