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Is it purely aesthetic design both the interior and exterior? Engineering features, such as engine and suspension design and operation? Both as a whole package?
 

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That's a good question... I think it's a culmination of everything you mentioned.... I will say this... An Audi A4 is to a Mercedes Benz C-class as an IS300 is to a BMW 3 series.... That's just the way I see it....
Eric...
 
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