[08IS-F]

M3 E92: $57,275

M3 E90: $54,575

BMW Group PressClub

 

[LexISGuy]

BMW priced the M3 very well 54k(sedan) compared to the ISF 56k, I wonder how Lexus will respond to this...?

 

[Crester]

Does $2K make a difference to people buying these cars?

 

[XRflip05]

Not financially no. But if they already believe that one product is better than another; plus it's cheaper...then there is no incentive in buying the more expensive one.

One could use the logic that you get what you pay for also...

 

[Crester]

I have a feeling there are fans of cars that will buy their car unless something is drastically wrong.

Audi RS lovers will buy the RS4-5 even if it happened to be more expensive for whatever deal they get at the time

BMW M lovers will buy the M3 regardless of how unreliable it may be... or how questionable the looks are (picture the convertible)

Lexus F lovers will buy the IS-F because it's a Lexus... even if it more expensive and doesn't necessarily give them a huge performance gain over the competition.

These are cars people will buy with their emotions.

 

[ToothDoc]

It's psychological. I can afford the 2k difference by working a couple days. BUT, why would I want to pay more for a car that's not any better? In addition, sometimes it's the people who can afford such luxuries that are more careful with their money (cheap).

 

[XRflip05]

It's psychological. I can afford the 2k difference by working a couple days. BUT, why would I want to pay more for a car that's not any better? In addition, sometimes it's the people who can afford such luxuries that are more careful with their money (cheap).

We like to call those people: smart. Pissing your money away is not cool.

 

[n2knee]

wow!! i'm suprised to see the pricing on the M3. it's very competitive. i was expecting it to be significantly more than the is-f.

 

[jruhi4]

I'll refer all of you to this Garage Forum thread on this subject which, I think, has some interesting information and discussion:
http://my.is/forums/f104/official-pricing-e90-e92-m3-350631/

This thread is now locked.