now try to be honest here...if the BMW 330 and the Lexus IS 300 were the same price, which one would u buy?...both are fully loaded and they have the same out of door price...what i have found interesting after looking at a lot of posts is that people like the IS 300 for drivability and alot b/c of looks...i have read numerous posts in which people say there are too many BMW's where they live and that a IS 300 is different...does that mean you are buying the IS 300 for looks and b/c its exoctic...i must admit they do look real sweet and stare at ones that pass by, but a car shouldn't be bought b/c it looks different...so when this question is answered, just think that there is the same amount of IS 300's as 330's...damn, i wrote alot...sorry if i upset anybody...hit me back...