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Todays National Post - Drivers Edge section has an article on the new IS

Some interesting factoids:

Lexus expected to sell (1st generation) 24,000 IS's in the US

US sales 2001 - 22,486
US sales 2004 - fewer than 10,000

Canadian sales - 2004 - 448 (no wonder were such a small segment)

BMW sales 3 series during the same time period
US sales 100,000
Canadian sales 7,700

Median age of IS300 Owner 29 yrs
Median age of 3 series Owner is 39 yrs

90% of IS300 buyers were first time Lexus Owners
12% of the market segment is now Luxury car sales


Just found it interesting

Digger08
 

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Nice find. I just hope Lexus Canada doesn't mess with suspension components again like they did in the first gen. The Canadian stock ride height was more than enough to scare off a lot of potential buyers, haha.
 
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