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Discussion Starter #1
Edmunds.com now has MSRP and Invoice listed
for the IS300.

We have MSRP=$30,500 and
Invoice=$26,492

which shows just over 15% dealer markup
(if they sell at MSRP).

Compare this to
12% Markup (MSRP over invoice) for BMW 3 series
9% Markup (MSRP over invoice) for Daimler/Mercedes C-Class.
 

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Thanks TEG, that makes me feel better. I still prefer 10 - 12%, but 15% is much improved over the 19.5% that was originally thought.
 

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Discussion Starter #4
Thats what we thought the base invoice
was based on a posting to this forum,
but edmunds.com now has the higher figure.

I tend to believe edmunds.com invoice
over one posting to this forum...
 
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