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Besides the Times Square Photomosaic and the Car & Driver-hosted forum featuring IS chief engineer Suguya Fukusato's Tuesday answers to enthusiasts' questions, Bloomberg via Auto Spies, informs us of these plans for the New IS launch:

There will ... be low and high-tech urban presentations: Lexus has hired artist Kurt Wenner to create “three-dimensional street art” celebrating the car. The first piece will be on display Sept. 5-11 at New York's Boardwalk/Shea Stadium as part of the US Open tennis tournament.

On the high-tech side, a full-sized hologram of the car at an interactive kiosk from which the user can rotate the car, change its color and choose to watch a 15-second driving sequence will tour venues like Times Square, the Hollywood Bowl and USC through this year.

Next month, Lexus will also be title sponsor of Surface magazine's “The Avant Guardian,” a portfolio of rising photographers. The car will be featured in some of the photos, and will be present on a road show of mural-sized versions of the pictures.

The luxury unit of Toyota Motor Sales will hit the airwaves with four 30-second national brand TV commercials Oct. 17 on prime, late night and cable and sports programs, complemented with a raft of four- and five-page print gatefolds, three-quarter spreads in papers, and outdoor billboards.

Finally, outdoor will also include digital panels in New York with 20-second video units, and coffee sleeves in 10 markets, and at American Airlines' Admiral Clubs in 13 airports, and an exclusive sponsorship of an XM Satellite Radio concert series.

http://www2.autospies.com/article/index.asp?articleId=5288
 
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Mang..I dont currrr how they advertise this Sh%t, I just want the goddawmg Car...LOL

Jokes aside...when are the TV ads coming out???
 
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