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Übercargeek
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Live, from New York, it's...Saturday night? Nope, it's Friday night, actually, when Lexus is set to debut its Design Matters initiative celebrating its commitment to international design. Hosted by none other than Toyota Motor Company’s President and Chief Executive Officer Akio Toyoda, the event will showcase how “Design Matters” to Lexus. An approximately 20-minute live broadcast will take place on Friday 19 April 2013 starting at 9 PM Eastern Time (6 PM Pacific Time), visible at <A HREF="http://new.livestream.com/Lexus/designmattersparty">Livestream.com/Lexus</A>.

The precise contents of the webcast remain an enigmatic mystery, with an invitation to share Lexus' passion for design, a <A HREF="https://www.facebook.com/photo.php?fbid=10151599628438534&set=a.116982348533.100875.90671958533&type=1&theater">Facebook teaser</A> stating that "Appreciation of design is one thing. Our total dedication to it is something all together different" and a <A HREF="https://twitter.com/Lexus/status/324240786780717056">Twitter tweet</A> that "(Lexus') commitment to design has no end but on April 19th, it will have a showcase" the sole clues of any consequence. We will note, however, that this Lexus Design Matters event was preceded by the February 2013 announcement of the <A HREF="http://www.lexus-global.com/design/ldaResults.html">Lexus Design Awards winners</A> (whose work was exhibited at the 9-14 April 2013 Milan Design Week in Italy) and will be followed, next month, by the official reveal of <A HREF="http://www.autonews.com/apps/pbcs.dll/article?AID=/20130312/RETAIL03/130319975/lexus-to-launch-global-brand-campaign-in-may&cciid=email-autonews-daily#">Lexus' new global ad campaign</A>, itself teased by the equally mysterious robot star of the <A HREF="http://www.youtube.com/watch?v=roG2LBo8lyc">Lexus in Motion: Coming Soon (a.k.a. Lexus is bringing motion to life. Get Ready.) YouTube video.</A>

 
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