As it was mentioned before, location has to do with seeing the cars. I am in So Cali, and of course, everyone here drives imports. And I see at least one IS a day, especially here at school. There seems to be a LOT of ppl driving this car at school (could they all be spoiled?) It seems like Lexus "allocated" most of the IS's to the LA Region, and I joke they at least allocated 50 of them to UCI, the school i go to (UCI=univ. of civ's and integ's), since I see lots of black, white, and silver ones.