For sure we should research prices. Car prices are set based upon what it costs to actually produce and get the product to Canada... and also what the market is willing to pay. If Lexus thought they could sell a good number of IS250's at $80,000... they would have priced it at $80,000. But their market research and calculations showed they were better off pricing the car in the mid 30's... so that's what they did.
If nobody buys the IS-F at $76,000... then Lexus is going to have to do something. They're not just gonna let IS-F's sit in dealer lots forever. They obviously priced the IS-F at $76,000 (if that's what it actually costs here)... because they think they can sell them at $76,000.