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I don't think it would have killed the 3 series or the A4 but I don't think the reason it hasn't is because of the reasons you listed. I can see the manual, the armrest, full leather and maybe even woodgrain but not the nav system, road noise and body colored tail lights. The IS's main problem seems to be the 0-60 time from what I've read from critics. If they can up the horses and get the manual consistently around 6.1 - 6.2 0-60 then it'll be there. The key to beating the BMW is catching it in performance while keeping the price at least 3-4K less. If they're the same price the BMW name carries more weight and prestige so you lose. You have to figure, the IS looks good as hell, handles good, it's fun to drive, it's different and 6.1 will quiet all the critics for all out acceleration. I say this because realistically how many of the manual BMW's and A4's have Nav systems? As far as the tail lights, I don't think that will make many people shy away from it if the speed is there. And with the road noise it's still one of the quietest vehicles on the market. It's more quiet than even the CL-S and I believe both of the other two also. Let me know what you think.

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I agree with you and ISsoon because like he said you can't please everyone and that's why you'll never see the perfect car. Motor trend, car and driver and the others won't even give their beloved 3 series that kind of review. Why? Because then if it ain't broke, don't fix it becomes a part of their mentality an then all innovation would go out of the window. There's no car that will ever be made that the mags would give the nod to over the 3 series. Think about it. What other car could go this many years without changing the same basic design of its interior from small car all the way up to its luxury SUV and still win in comparisons to others besides than BMW? If the IS or any other car in this category would have covered every imaginable gripe, their argument still would have been the 3 series has near perfect 50/50 weight distribution so it handles better so somehow it still would come out on top.
Originally posted by PMD911:
Motortrend and other magazines would still have bitched about it. Nitpicking something- maybe saying that they are dissapointed because it didn't come in two doors.


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Question. Does your bro-in-law have an auto?
Originally posted by ICE300:
i think it would be good competition with the 3 series and a4..... but all i know is when i race stock isn't even good enuff for stock maxima SE... and msrp for a IS is final cost for a 2000 SE all fixed up....(my bro-in-law has one).... food for thought for all non-IS members here


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