For all you people who have been coming in here lately, the newbies, that have been causing conflicts and bragging about your new 330ci, well I've got news for you guys. You guys want to know why us IS300 owners don't buy one? Ask yourself, why would intelligent buyers pay $8k more on a car that is slightly if at all performs better than the IS300. Plus, the IS300 styling is much nicer. Yes, its a matter of opinion but you guys have also stated your share of it. Truthfully, I would never buy a 330ci. The S4, seems like a better deal to me. At $43k the car is fully loaded, and can whoop the 330ci on the strip, track, street, you name it. So, don't sit there and brag, just realize that you've made a mistake! If you're going to buy a car for that much, the S4 is where it's at!