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AutoBlog said:
While most of the major mechanical systems of the Ford Taurus were unchanged from the 2009 to 2010 models, the all-new styling and interior has inspired people to more people to buy the shapelier four-door than its bland predecessor. Through the first seven months of 2010, sales of the Taurus have jumped by 116 percent, and apparently that newfound enthusiasm also extends to early secondhand sales of the big sedan.

According to Ford, average auction prices on used 2010 Tauruses are now 39 percent higher than comparable 2009 models. That's a jump of $7,100 and, as the Blue Oval dutifully points out, a $2,500 premium over a Toyota Avalon of the same vintage. The Taurus, like its crosstown rival, the Buick LaCrosse, clearly demonstrates the benefits of injecting a healthy dose of style and substance to a mainstream sedan. The volumes may not match the Toyota Camrys and Honda Accords of the world, but the design has inspired people to pay more, generating profits for their manufacturers.
Ford says 2010 Taurus resale value up by whopping 39% — Autoblog
 

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Seems like a pretty strange comparison.

2010 is the current model year. It's a bit early to start looking at resale values.

2009's are, in some cases, 2 years older than the 2010s. There are going to be off-lease 2009s out there and a whole tone more used older 2009s.

More supply = lower price. Older car = lower price. Non-updated = lower price.

How is any of this an achievement of Ford and not just the completely normal functioning of the used marketplace?

-Justin
 

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Well, I'm pretty sure a 2010 Camry costs more than a 2008/2009 Camry. Yay, Toyota!

A used PS3 is worth more than a used PS2. Yay, Sony!

In other news, Ford would like to take credit in advance for the warm weather next spring.

-Justin
 
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