Actually a fully loaded BMW 740iL with the Sports Package, Convenience Package, Cold weather package etc, comes to $72,585 so it is priced identically to that of the S8. Keep in mind the BMW's short two additional drive wheels (unlike S8's quattro system) and 78 horsepower (282 for the BMW and 360 for the Audi)......Originally posted by Stephen:
Wow $72.5K is very agressive pricing. Think about it, that will get you a loaded LS430, a base S430 or a semi-loaded 740iL. Makes the S8 look very attractive from a performance standpoint.