Isn't it basically a matter of supply and demand?
Seems like in the Seattle area the cars sell quickly. And if you want a blue one (just picked mine up today) they sell even quicker.
Might be that in some parts of the country there are more cars than buyers--damn you guys are lucky!
Question for the assembled masses: in a situation where there are more buyers than cars, why would a dealer sell below MSRP?
Is the competition that fierce either among salespeople within a dealership? If so, why would the GM of a dealership let that competition undermine bottom line?
On the other hand, you could say there is competition between dealerships. In the Seattle area, the same company seems to own 2 of the 3 dealerships, so seems like they'd be able to protect price there. In a scarcity situation, though, seems like the dealers would be apt to sit and wait that extra week for a full price buyer to come along. Or not?
Has anyone worked in a dealership and can shed some light on this? Seems like every other day there's another "I paid $2000 under MSRP!!" message and so I wonder what's going on.