Originally Posted by Johnnysks
Meh, winter mode. Cannot be bother to put on summer bumpers. No one to impress. Not everyone is going to cares about fast, which is unfortunately for your business. You probably know this, but you serve a very niche market, and clearly most people will never be your customer.
My hobby is tinkering with cars, and making power is probably the most technical aspect of building and modding a car. I am a very technical person, and at car meets, I like to talk about cars, discuss about builds, and elaborate on current technology that can be implemented on our current rides (anything goes, from LED retrofits to billet turbos). A Lexus meet is the last place I think about business, when the Lexus crowd is below 2% of my overall market.
Feel free to express yourself, it's not like you have to be making big power and going fast; although you shouldn't be losing motivation to make your car better unless you just don't care anymore.
The automotive industry is about being green (fuel economy/emissions), being practical (cheap to purchase, run and stay reliable) and having luxury. Then the one that can do all of the above and go faster than everyone else is the industry leader. Power and performance is important if you are a car guy.
That's why people modify cars or have the motivation to build their own cars. There is no car that I can "buy" now that will make me happy in stock form.
My IS300 was great, and kept me happy for all these years since '06. Every few years, I bump up the power to stay above the average M/AMG/V8/etc...
Having a sleeper is nice, because it allows you to to start from the bottom and work your way up to the top. The enjoyment process is 10/10.
My winter car is actually an Evo 9... The forum had limited lines for signature, so I couldn't include all my cars in my sig. It makes 535 WHP with a GTX3076R. There are enough drivers out there that still wants to be fast in the winter, and most of these guys drive like a$$holes too. My Evo helps keep the stress levels down on my daily commute
Don't lose the motivation to go quicker!
I am always serious about going fast and looking good.. My Evo sits like this in the winter right now: