Say Goodbye to Some Nameplates as GM Refocuses
Detroit News Article on GM's Changes
Created: 5/19/2005 4:21:51 PM
Updated: 5/19/2005 7:20:49 PM
Grand Rapids-General Motors is shifting gears. The auto giant tells the Detroit News it's taking a more focused approach to making cars. That'll mean big changes at local dealerships.
General Motors has 8 brand names, Buick, Pontiac and GMC among them. According to the Detroit News, their product lines are about to be trimmed.
Steve Sturim owns Steve's Antique Auto Repair, specializing in cars that have had their day, “The collector will look at what's going to be an antique."
General Motors tells the Detroit News, the Pontiac Bonneville is being eliminated.
Steve said, “It bothers me. It was all done right here with US sweat, US tools, US blood and US tears."
The tears Steve Sturim speaks of are the ones GM has cried for many years. Competition forced a drop in sales. To survive, the company must cut its product lines.
Mike Wall is an industry expert, “What they are doing is they are tightening their focus. They are going to have each brand really deliver in a certain product category.”
Buick will go somewhat upscale, create more of a sporty image for Pontiac, and GMC will be sort of the work truck
In turn, GM will invest in Saturn, doubling its line to 8 cars over the next 18 months. The idea is to reposition Saturn as upscale but affordable.
Chris Buben works for Saturn of Grand Rapids, “Now we're getting into Onstar being standard in all our vehicles in '06. And you now have leather, top of the line vehicles.”
It may be top of line for Saturn, but the end of the road for Bonneville. But Sturim suggests, maybe not.
Sturim said, “If it's in good shape and you've got the ability put it in the garage, take it out once or twice a year, it will eventually have its day it'll pay off in the long run
Wall believes the cuts will not have much affect on jobs because GM is adding lines to Saab and Hummer as well. Chevy, we're told, will remain steady.
Its almost laughable that anyone would think a bonneville will be a collectors car someday. how many were produced again?