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I am very interested in seeing how this will play out. How will this affect each company? Will we see design cues from each brand? Would they be using parts from each brand? How would that affect quality? Reliabilitiy?
I've been wondering about that, and I'm especially intrigued by the outrageous notion of the Mercedes S-Class and a Lexus LS sharing a platform. Would that be followed by a Lexus GS/Mercedes E-Class and Mercedes C-Class/Lexus IS?
On paper, in an ideal world, you'd have better-quality, more reliable Mercedes and more sporting. passionate Lexus. Realistically, though, how flexible would this sharing be? You'd have to have some compromise and "give-and-take" from both sides. And how much of that would two proud, sure-of-themselves companies be willing to do? Can German/Japanese cultural and mentality differences be bridged?
Originally Posted by AutoCar
Mercedes boss Dieter Zetsche believes some collaboration between his company and Aston Martin could happen.
Plans for Mercedes to supply Aston Martin with engines and possibly platforms for future models were afoot but have come to nothing.
Zetsche told Autocar: “Smaller brands need help with new technology and it’s possible we could do things in the future
In 2008, there were reports from well-placed sources in Germany suggesting Mercedes was looking to buy a substantial stake in Aston Martin.
Rumours suggested that Aston and Mercedes could collaborate on a range of ventures, from engine supply to entirely new models
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