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Originally Posted by Consumer Reports
However, handling is disappointing. The new electric steering doesnít transmit feedback well. Pronounced understeer and so-so grip reduced the carís speed through our avoidance maneuver. And driving it simply isnít as fun as youíd expect from a BMW.
I think BMW has made a huge mistake with the new 5 and tried to hard to make is a small-7. Yes, the new 5 looks nice, it is loaded with tech, it has great engines, but it looks like a 3/4 version of the 7. What I mean is, the 5 series over the last 20 years has made a name for itself that placed it ahead of others in the segment, imo. To me what the 5 had that cars like the E didn't have was a desire for the 'brand'. The 5 series had a brand, the E did/does not. Over the years whenever I saw someone driving an E, the first thing that popped up in my mind was that they couldn't afford the S. The E didn't make a name for itself as a desirable product, but more as a compliant substitute for those who couldn't afford the Benz they really wanted, the S. Yet, those who purchased 5 series actually preferred a 5 over the 7, because it was unique and was niche to older people who have acquired wealth over their lives, yet didn't want to feel isolated from the road and enjoyed the thrill of taking a turn. The new 5 to me is becoming what the E-class is, just a smaller and watered down version of the car that the people really want, the 7. BMW had this niche with the 3 and 5 for years, which is why the 7 was never nearly as succesful as the S. Now, I see this slipping away, and at the moment the 3 is the only car that they really have a firm foot on.
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